Melissa Bernard
A CAREER BUILT ON TRUST

Luxury isn't what you sell.
It's how you make people feel.

For 20+ years, I was entrusted with the relationships behind the world's most iconic luxury brands. What set those experiences apart was never a process or a playbook — it was the human connection behind every interaction.  The Refinery Co. exists to bring that same care and intention to your business.

“Melissa brought a level of professionalism and strategic thinking to my business that immediately elevated our brand.”
— Bryan Rood, Founder & CEO, Classic Ford Broncos
A Brief Biography

Built From the Founder's Seat

01

Began her career at 22 owning and operating a multi-location business, learning early that a business survives on its product but grows on its relationships.

Trusted by Iconic Luxury Brands

02

Co-Founder of the U.S. Porsche Exclusive Manufaktur program, personally generating more than $21 million in on-top option revenue in a single 12-month period.

03

U.S. 918 Spyder Client Relationship Manager, entrusted with 300+ UHNW clients from purchase through delivery.

04

Led U.S. product strategy for Mercedes-AMG, G-Class, and Mercedes-Maybach at Mercedes-Benz USA; selected as the U.S. Client Ambassador for the Mercedes-AMG ONE hypercar (serving 50+ UHNW clients.)

05

Co-developed the vision and implementation strategy for a global VIP customer experience program at Mercedes-Benz, representing the brand's largest market of VIP clients; the program later launched as Silver Arrows globally.

Turned High Standards Into Repeatable Experiences

06

Designed and delivered national training programs for 500+ sales executives across Porsche and Mercedes-Benz.

07

Most recently, Director of Client Experience for two businesses within the luxury classic car restoration market

Melissa Bernard at work
“I didn’t learn client experience from a textbook. I learned it through thousands of relationships where trust had to be earned, expectations had to be exceeded, and second chances were rare.”
Melissa Bernard · Founder
The Refinery Co.

Bring your standard out of your head and into the business.